ROLE

Switch email promotion strategy from only sale-only messaging to highlighting customer and influencer projects as hero content once per campaign and integrating customer education and inspiration into the promo hero emails.

Outcome: shifted emails from making $80-90k per email to $150-300k per email.

Continued spread customer and influencer imagery and videos across blog content and homepage re-design. Create trending moodboards to position the cabinets as more relevant to design trends than the product renderings showed.

ABOUT THE BRAND

RTA Cabinet Store is the leading online retailer of ready-to-assemble kitchen and bathroom cabinets.

A part of the Renovation Brands portfolio.

RTA Cabinet Store

WEBSITE | INSTAGRAM

Email Content Strategy and Design

Homepage Website Redesign

Black Friday + Cyber Monday

Trend Positioning Moodboards

Sample Bifold

Free Design Flow

Paid Social Ads

Stories for Social Media

Hardware Postcard

UX/UI Support Example

The above is a UX/UI a solution to reduce number of product modules for each height + depth variation.

Option A has drop downs for height and depth. Option B alternatively visually lists them.

Due to dev time constraints and commercial clients preferring to searching cabinets on one page via "Command Find," the below style on infinity scroll was chosen.

Previous page iteration for which the project was intiated

UX/UI Team working draft

Clara Kendrick