About Me

I provide creative leadership and brand stewardship for brands where taste, aesthetics, and cultural fluency matter.

I come from a graphic design background with a start in print and now in e-commerce omnichannel marketing. I now extend brand stewardship into creative direction for new product development as well. A great product is the best marketing hook!

My experience has shown me that the greatest leverage in outcomes comes from getting clarity early, before product development and marketing begins, that’s where I provide the most strategic value and guidance on effort best spent.

I am drawn to brands with very high standards and a clear reason for why their products exist. I help brands anticipate changes in customer values, make a more iconic next move.

My drink of choice is iced matcha, london fog lattes, or smoothies. I enjoy finding antiques, going to museums, growing rare roses, and playing music from my record player.