ROLE
Built the foundation for Madelyn Carter to become more credible brand to its target audience.
By redefining the identity, I created a more distinctive brand and website that improved conversion across marketing and helped offload stagnant inventory.
We then we able to invest in photography and new product development to grow the brand. My creative leadership is designed to establish brand value across efforts so we can evolve the business to earn preference through desirability rather than discounting.
ABOUT THE BRAND
Madelyn Carter sells solid brass registers and hardware for design-conscious consumers who want their spaces to feel both sophisticated and fun.
Madelyn Carter
