ROLE
Omnichannel creative direction.
Moving design from in-house execution to scaled through 3rd party agency.
Focus: making a the most expensive and high quality product in the market, standout against increasing cheaper plastic knockoffs. Making the brand's value clear and credibility as the original solution.
Placing the products in well designed 3D rendered rooms is a program I set up to help us standout and continue to drive strong business even with out the budget for photography and video in a niche seasonal market.
Lifestyle 3D Renderings
See here.
ABOUT THE BRAND
Baseboarders makes premium steel hydronic heater covers that make old dented heaters disappear and make homes look more polished.
A part of the Renovation Brands portfolio.
Black Friday + Cyber Monday Sale
Targeted Postcards
Paid Ads
Brand Guidelines
