3D Rendering
Creative Direction

ROLE
Concepting, briefing, and execution management of lifestyle renderings in aspirational contexts via 3D Rendering Vendor with an assigned team of 36 professionals. Revision cycle syncing with the team Project Manager and stakeholders.

I specialize in concepting aspirational contexts for products via 3D rendered lifestyle sets and reviewing for realism.

AI has not replaced the use of 3D renderings at my company. We need the exact same room across different angles and perspectives in the room with precise product detailing. 3D renderings are cost effective in creative resourcing with our vendor as an alternative to full set photoshoots and allow to re-use the scene and re-style.

The scenes I design are concepted to elevate the products via my interior design consciousness, showcase relevance, and increase desirability - imagining new places where products can go in 2-4 weeks.